SLKOR has adopted a variety of marketing strategies:

Online Promotion

Website Development and Optimization: The company has built and optimized a bilingual (Chinese and English) official website, with plans to further upgrade the English version based on the browsing habits and aesthetics of foreign users. The website includes sections such as product displays, news center, expert columns, technical exchanges, and application entry for free samples. It receives 50,000 to 100,000 visits daily, serving as an important promotional platform.

Search Engine Optimization (SEO): In China, SLKOR focuses on Baidu promotion, continuously optimizing keywords through research to improve click-through rates and drive traffic. Internationally, the company uses Google promotion, and the search traffic for SLKOR's product keywords has surged, with several keywords ranking highly in search results.

New Media Marketing: SLKOR has established a promotional matrix on platforms such as Douyin, Weibo, WeChat Official Accounts, WeChat Video Accounts, Zhihu, Bilibili, and Xiaohongshu. For example, the "SLKOR Semiconductor" Douyin account gained more than 33,000 followers in just six months, with video content receiving over 51,000 likes, including a video on "Bridge Rectifier Principle" that garnered over 36,000 likes and 3.47 million views.

Offline Promotion

Participation in Industry Exhibitions: SLKOR actively participates in various electronics industry exhibitions, such as the 2025 Munich Shanghai Electronics Fair and ELEXCON 2024 Shenzhen International Electronics Exhibition, to showcase products and technologies, engage in deep exchanges and cooperation with industry peers, potential customers, and agents, thereby enhancing brand awareness.

Hosting Technical Lectures: SLKOR organizes technical lectures at locations like "Huaqiang Auditorium" in Huaqiangbei, sharing semiconductor technology and application knowledge. These events enhance interaction and communication with customers, establish a professional image, and increase the brand's influence within the industry.

Channel Expansion

Developing Distributors: SLKOR recruits distributors and agents globally, with plans to set up overseas offices in locations such as Singapore, Istanbul (Turkey), and Amsterdam (Netherlands). This strengthens their understanding of and service to overseas markets, improving market responsiveness and better meeting the needs of local customers.

Customer Service and Promotional Activities

Optimizing Customer Service: The company focuses on improving customer service quality, starting with understanding and meeting customer needs. SLKOR strives to improve product quality and service levels, maintaining close communication and cooperation with customers to build long-term partnerships and attract new clients.

Promotional Activities: The company organizes occasional promotions in its Huaqiangbei direct brand stores, such as offering umbrellas on rainy days, providing free gifts with sample purchases, and distributing samples of new products to accelerate market penetration.

Brand Building and Promotion

Product Benchmarking and Quality Assurance: SLKOR's semiconductor products are benchmarked against internationally recognized brands such as Infineon, TI, and NXP. Through strict quality control, the company maintains a defect rate of less than 0.03%, achieving industry-leading standards and building its brand image with high-quality products.

Multilingual Content Distribution: SLKOR translates its news, product information, and technical materials into multiple languages and publishes them on local websites and external platforms, catering to the localized information needs of customers in different regions and enhancing the brand's credibility and recognition in international markets.