Every company has its own brand culture and entrepreneurial spirit. "Kinghelm" symbolizes "the helm of the king," adhering to the principles of inner sanctity and outer kingship, following the path of kingship.

Evolving from "Connecting Beidou" to "Connecting the World," what inspirational legend lies behind this?

Shenzhen Kinghelm Electronics Co., Ltd. was established in 2007 and is a national high-tech enterprise. It specializes in the research, development, production, sales, and system solutions of Beidou satellite navigation and IoT terminal hardware. Kinghelm is a member of the China Satellite Navigation Association, China Information Industry Chamber of Commerce, and Guangdong Connector Association. The company has obtained multiple patents and software copyrights related to Beidou technology. Mr. Song Shiqiang, the General Manager of Kinghelm Electronics, is well-known and respected in the semiconductor and Beidou positioning navigation industry.

With the motto "Kinghelm connects world," the company focuses on the field of microwave and RF technology. Kinghelm's brand products include Beidou-GPS dual-mode antennas, Bluetooth antennas, WiFi antennas, Zigbee antennas, NB-IoT, LORA, UWB, Beidou B3 frequency point antennas, 4G, 5G antenna series, as well as complementary RF coaxial connectors and terminals. Kinghelm's product range has expanded to include board-to-wire connectors, board-to-board connectors, board sockets, connectors, small signal connectors, and switch series, automotive and motorcycle wire harnesses, special cables for industrial, medical, and scientific research purposes, as well as custom-made non-standard products.

一

Mr. Song Shiqiang's cultural consciousness has fostered the international DNA of "Kinghelm connects world."

Research indicates that the core content of corporate culture stems from the cultural consciousness of entrepreneurs. In other words, "company culture is typically the culture of the entrepreneur," and the values, life philosophy, and belief system of entrepreneurs (especially founders) play a decisive role in shaping the cultural atmosphere of the company and the work habits of employees.

The Founder of Kinghelm--Mr. Song Shiqiang

As the founder of Kinghelm (www.kinghelm.net), Mr. Song Shiqiang's ideological beliefs and management philosophy have profoundly influenced the harmonious, friendly, and warm family culture at Kinghelm.

Corporate Culture

Corporate Philosophy: Excellent service, high efficiency, high quality, attention to detail

Corporate Mission: Creating value for employees, customers, and society

Corporate Work Ethic: Diligence, learning, unity, sharing, accumulation, innovation

Corporate Vision: To become one of the top three competitive companies in the industry

Core Values: Fairness, integrity, harmony, inner peace, progressiveness

Motto: Action is the beginning of success; waiting is the source of failure

Guided by these principles, Kinghelm (www.kinghelm.net) has developed a culture of win-win cooperation, as Mr. Song Shiqiang "believes that business competition should not be a zero-sum game, but rather should achieve the co-prosperity of the ecosystem."

二

"Kinghelm connects world" is the inevitable path to international development through proactive expansion and going global.

Mr. Song Shiqiang, the General Manager of Kinghelm and SLKOR, engage in a discussion.

Mr. Song Shiqiang believes that internationalized enterprises generally possess the following characteristics: overseas revenue exceeding 30% of total revenue; overseas profits exceeding 30% of total profits; conducting business globally and competing with peers, with products holding a leading market share, global supply chain resource allocation capabilities, and a brand with recognition, reputation, and influence. Especially the third point, which many enterprises do not have.

Since its inception, Kinghelm has been implementing strategies for branding, standardization, process optimization, modularization, and international development, benchmarking world-class management practices. This continuous cycle of improvement and innovation is a benchmark for management practices advocated and practiced by large domestic and international enterprises over the years.

Mr. Song Shiqiang stated that Kinghelm (www.kinghelm.net) has been continuously learning from outstanding peers both domestically and internationally, such as connector giants like Amphenol, TE Connectivity, Molex, Hirose, Luxshare, Foxconn (Hon Hai), Yazaki, and domestically from Guizhou Aerospace Electrical Appliances, Yonggui Electric, DeLian Precision Technology, Hexing Group, Shaanxi Huada Technology, Shenzhen Tongmao Electronics, Suzhou Rikeda Connection System, Changying Precision, Yihua Group, Xinv Communication, Rihai Communication, Wutong Holdings, Huaxin Antenna, and others.

First Development Stage: Kinghelm connects Beidou 

With the development of China's Beidou project, the application prospects of Beidou modules in the consumer goods industry are very promising, and Kinghelm is bound to have great potential. Starting from developing Beidou GPS antennas, Kinghelm (www.kinghelm.net) has been researching and producing products such as microwave RF connectors and electrical signal connectors, embracing the intelligent era of interconnected everything.

Second Development Stage: Kinghelm connects world

The "Kinghelm" brand, under the name of Kinghelm Electronics, has gained international recognition and reputation, gradually expanding its market share. From its initial offerings of BeiDou GPS dual-mode antennas, Bluetooth antennas, WiFi antennas, Zigbee antennas, to its current comprehensive range of connectors, plugs, signal switches, and other series of products for both boards and cables, Kinghelm Electronics' product line continues to grow and improve, meeting the diverse needs of different industries and fields.

Mr. Song Shiqiang introduced that Kinghelm's production base in Luzhai County, Guangxi Autonomous Region, has evolved from the factory previously located in Tangxia, Dongguan. This base is an important production center for "Kinghelm" brand BeiDou GPS antennas and high-speed signal connectors. Equipped with multiple automated assembly lines, complete testing equipment including automatic wire cutting machines, terminal crimping machines, fully automatic cable assembly machines, network analyzers, microwave anechoic chambers, and most importantly, a skilled and efficient production team always ready, it can ensure the on-time delivery of large quantities of products, playing a crucial role in serving Kinghelm's global customers.

Kinghelm's antenna production base in Luzhai County

Kinghelm Company - Kinghelm's antenna production base in Luzhai County, Liuzhou, Guangxi has started working, ensuring the on-time delivery of large quantities of high-quality products.

In addition, the rare opportunity of "domestic substitution" has provided strong impetus for Kinghelm's international development strategy. As Mr. Song Shiqiang said, "Traders shifting to 'domestic substitution' have great potential."

Kinghelm's benchmark substitute brands and models

Now, Kinghelm Electronics has started selling its products to customers on Alibaba International, AliExpress, and Oversea Lichuang Mall. Next, Kinghelm and its brother company SlkorMicro plan to register accounts on international electronic component e-commerce platforms like Digikey and Mouser. They will also develop channels with multiple overseas distributors to increase the exposure of the Kinghelm brand, improve the sample delivery rate to end customers, and ensure that Kinghelm's products serve users worldwide.

Kinghelm's best-selling product on Lichuang Mall

Truly outstanding enterprises always "go global" and engage in external circulation to earn money worldwide! "Kinghelm connects world," thriving and prosperous! Kinghelm (www.kinghelm.net) and Slkor (www.slkoric.com) have served over 15,000 clients worldwide, catering to the needs of industries such as high-end equipment, telecommunications and power, solar photovoltaics, medical devices, industrial Internet, new energy vehicles, small two-wheeled vehicles, electric tools, and more.