Although global economic integration has faced setbacks, an increasing number of companies are still continuously expanding into overseas markets to increase their competitiveness and market share. Against this backdrop, our company, Kinghelm Electronics Co., Ltd. (www.kinghelm.net), established its foreign trade sales team in July 2022. It is a breakthrough from scratch and a new challenge for us.

I. Background Introduction

Kinghelm Electronics Co., Ltd. used to mainly expand business in the domestic market. With rapid development in the domestic market, the company's strength has significantly improved, and the internal systems and resource pool have been greatly enhanced to support the development of the foreign trade team. Since its establishment, Kinghelm has aimed to become a competitive professional manufacturer of RF antennas and connectors on the international stage. To learn from international competitors and seek development through competition, Mr. Sang Shiqiang, the General Manager of Kinghelm, decided to enter overseas markets to enhance the company's competitiveness and expand its market share. In this context, the Foreign Trade Department(hereinafter referred to as FTD) of Kinghelm Electronics was born.

Kinghelm's Foreign Trade Department

When conducting business in the domestic market, Mr.Sang has always emphasized online promotion. Every month, a considerable amount of time and money is spent on online advertising, and soft promotional articles are frequently written and promoted on the company's website. The company's online promotion has been quite effective, and the Kinghelm brand has gained recognition and reputation in the electronic information industry. The customer information obtained through the internet is highly accurate. Thanks to the company's foundation, the initial promotion work of the FTD went very smoothly!

II. Early Establishment

Kinghelm’s FTD started with only two personnel during its establishment. As the department developed, efforts were made to attract new talents. The employees of the FTD are mainly responsible for expanding overseas markets, finding potential clients, and communicating and cooperating with them. The challenges faced by the FTD mainly include a lack of international trade experience, unfamiliarity with target markets, and difficulties in communication with foreign clients. To overcome these difficulties, Mr. Sang actively organized employees to participate in international trade and language training to upgrade their business skills and communication abilities. Mr. Sang also frequently invites friends in the industry who are engaged in foreign trade to share their experiences with the company's employees. At the same time, the company has hired professional international trade consultants and language translators to provide support and assistance to the FTD. The company's FTD advertises and promotes on well-known international platforms such as Lichuang Mall Overseas Version, HQBuy Overseas Version, Digi-Key, Google Search, Alibaba International, and AliExpress. Our FTD employees have also individually registered accounts on international social media platforms such as LinkedIn, Facebook, Twitter, and Instagram. They provide high-quality industry information, corporate culture, and product knowledge daily to contribute to the company's industry influence.

Foreign Trade Department Employees of Kinghelm

During the period from the establishment of the FTD to its initial development, the department made unremitting efforts to gradually open up overseas markets and establish good cooperative relationships with potential clients, laying the foundation for the company's expansion into foreign markets. Meanwhile, Sang Shiqiang's brother company, SlkorMicro Semicon Co.,Ltd., also established a FTD. The foreign trade teams of both companies joined forces to work together for common development.

III. Difficult Period

However, the path of development was not without challenges. During the gradual expansion of the FTD's business, it faced many difficulties and challenges. For example, the international market competition became increasingly fierce, and it became a difficult task for the company to stand out among numerous competitors. Additionally, the constant changes in international trade policies and regulations also had an impact on the company's business.

In order to meet these challenges, the FTD strengthened cooperation and communication with domestic enterprises, enhancing the company's overall strength and internationalization level. At the same time, the department actively paid attention to the changes in international trade policies, timely adjusted its strategic direction and business structure to ensure the company's competitiveness in the global market.

During this period, the company's R&D Department, Customer Service Department, Legal Department, Marketing Department, warehouse team, production team, and OEM provided maximum support to the foreign trade team. The high-quality resources and professionals within the company were inclined towards the FTD, demonstrating the company's overall operational capability.

IV. Development Stage

As time going by , FTD of Kinghelm Electronics reached an important milestone in its development. Mr. Sang recognized the importance of the department's expansion in overseas markets and gradually increased support and investment in the department. The advertising efforts on overseas platforms were intensified. Building upon this foundation, the FTD actively expanded into new business areas and markets, continuously optimizing product structures, and improving product quality and competitiveness.

Foreign Clients Visiting the Company

Although Kinghelm's FTD has accumulated some customer resources and industry reputation, receiving daily sample orders and small batch orders, the order amounts are not substantial. Following the market dynamics in the domestic market, as a company established for over ten years, we are considered a new brand in the international market. It will take some time for international clients to accept us. As time goes on, our foreign clients experience our comprehensive services, high-quality products, and professional technical support, our customer base will gradually expand.

The Busy Figures of Colleagues in The Company

At this stage, the FTD of Kinghelm Electronics focuses on strengthening brand building and increasing the company's visibility and influence. By enhancing communication and cooperation with customers, gaining in-depth understanding of market and customer needs, and continuously improving product quality and service levels, we have not only enhanced the overall competitiveness of the company but also provided broader development opportunities and ideas for domestic enterprises. Over time, the company has also received orders from medium-sized clients, with orders exceeding $100,000 frequently, allowing colleagues in the FTD to earn substantial commissions. Here, I hope that aspiring individuals in the industry can join our company and progress and develop together!

After a year of development and growth, the FTD of Kinghelm Electronics has gradually entered an accumulation stage. At this stage, the department's business scope has covered multiple countries and regions worldwide, establishing a stable customer base and partnerships. Meanwhile, the department continues to make new breakthroughs in product development, quality control, and supply chain management, significantly enhancing the company's comprehensive competitiveness.

During this stage, the FTD not only needs to accumulate customers and enhance industry recognition abroad but also needs to focus on strengthening cooperation with domestic enterprises, jointly exploring overseas markets through resource sharing and complementary advantages. This collaboration model not only improves the overall competitiveness of the company but also provides broader development space for domestic enterprises.

Ⅴ. Future Prospect

The FTD of Kinghelm Electronics will continue to maintain a stable development momentum, further enhance its competitiveness and influence in the global market. We will continue to optimize our product structure, strengthen brand building, improve product quality and service levels, actively expand into new markets and business areas, strengthen cooperation and exchanges with domestic and foreign companies, and enhance the company's overall strength and internationalization level.

Throughout the development process of the FTD of Kinghelm Electronics, we have encountered many difficulties and challenges, but we have always adhered to innovation and development, continuously surpassing ourselves, and achieving today's brilliant achievements. In the future, we will continue to work hard to make greater contributions to the company's development!