A new journey begins in the new year. On February 3, 2023, Slkor held its first sales training session. Under the organization of the General Manager, Mr. Song Shiqiang, the company invited Mr. Franky (Hu Shenghua), the Gold Medal Lecturer at the Huaqiang Lecture Hall in Huaqiangbei, to conduct a professional sales training for the sales department colleagues in Slkor's conference room. As the new journey of the Year of the Rabbit is about to kick off, this training session boosted the confidence of the sales staff, enhanced their skills, and gained traction with Slkor’s (www.slkormicro.com) efforts in 2023.

Group photo of the training session of Kinghelm & Slkor

As a good friend of Mr. Song Shiqiang (General Manager of Slkor) for many years, Mr. Franky is a Gold Medal Lecturer at the Huaqiang Lecture Hall in Huaqiangbei as well as an angel investor, Founder of Minying, and an expert in overseas asset allocation. He came to share his story of becoming a successful salesman.

From a Rookie to a Sales Champion - Sales Training Session

The training was divided into two parts – lecture and discussion. With the theme "From a Rookie to a Sales Champion", Mr. Franky vividly explained what sales is, how to invite customers, how to make customers remember you, and so on, and explained them one by one with clear examples. For the SCRs, rectifier bridges, Schottky diodes, ESD protection diodes, TVS diodes, general purpose diodes and transistors, power management ICs, Hall sensors, and many more, you need to understand the product characteristics and know the market demand in order to provide the right product for the customer and in turn, become a consultant for that customer.

Mr. Franky gave a sales training presentation to all the staff of Kinghelm & Slkor

Mr. Franky emphasized that everyone is a sales champion. The key to venturing from a sales rookie to a sales champion is to inspire your inner strength. Those who are new to sales always have dreams of becoming a sales champion. But the vast majority of them are often worn out by the frustrations of work and life. Inner strength is like a huge treasure that many people do not know how to explore and unlock its potential. However, with today's training, we have changed our understanding of sales and learned the core competencies that a successful salesperson should have, which will help us better perform our sales work in the future.

Scene of the sales training of Slkor & Kinghelm

In the training room, the word ‘empathy’ was used throughout the process. Mr. Franky said, "Sales is not only a profession, but also a way of thinking and an art of interacting with people. This requires empathy. We will provide what customers care about. This is also in line with the corporate culture of Slkor as Slkor has been adhering to the corporate culture and spirit of "Integrity, Progress, Tenacity and Subtlety".

How to quickly win the trust of customers

Slkor is an R&D-oriented semiconductor company involved in the sales of products such as SiC diodes, SiC MOSFETs, IGBTs, 5th generation ultra-fast recovery power diodes, and so on. The high level of sophistication in the production of these products and the complexity of the production process require all employees to do their work well according to subtle and detailed requirements. Since its establishment, Slkor has been adhering to the principles of being sincere, improving day by day, and controlling details, persevering to provide a high standard of service and manufacturing with high-quality products. With the pursuit of streamlining the processes of the company, all employees also take each and every work and detail seriously so that they can provide high-quality products to the customers, delivering an unconditional assurance to them.

On-site scene of the employee training of Slkor & Kinghelm

Through the lectures and discussions in the training session, we have further realized the importance and urgency of learning and the need to strengthen our learning to further enhance our skills. In the foreseeable future, Slkor will continue to hold various training sessions from time to time to provide opportunities for all employees to improve their knowledge and skills. Let's create more values for the company and continually grow the development space of Slkor. We expect all Slkor (www.slkormicro.com) and Kinghelm (www.kinghelm.com.cn) family members to act in united and pioneering spirit, roll up their sleeves and work hard for the bright future of each and every individual and the company.

Let's seize the day, live it to the fullest, and embark on the new journey.