The rapid development of the mobile Internet has driven the rise of e-commerce. The expansion of overseas markets is no longer limited to traditional offline channels. Instead, it relies more on the construction and optimization of online platforms to achieve brand penetration and the reach of samples. Against this backdrop, in the face of fierce competition in the global market, Song Shiqiang, the general manager of SLKOR and Kinghelm, has made full use of the Internet as a powerful tool in the blueprint for overseas market layout. He has built a professional promotion team and led the team to explore constantly by "crossing the river by feeling the stones" to accumulate experience. Through countless trials, they have explored the internationalization path of SLKOR and achieved remarkable results in 2024.

As 2024 draws to a close, the overseas journey of SLKOR has also reached a successful conclusion. Mr. Song Shiqiang, the general manager of SLKOR, said that 2024 was a crucial year for the company's overseas expansion. During this year, SLKOR further consolidated its foundation in the existing markets and won the trust and support of many overseas customers.

In terms of overseas promotion, since 2024, SLKOR has gradually shifted the focus of its overseas market expansion and brand promotion to Google promotion. In the practice of Google promotion, the SLKOR team showed unique insight and excellent execution ability. Through a series of precise market strategies and efficient promotion methods, great breakthroughs have been made in enhancing brand awareness and market influence.

Firstly, the team made full use of the powerful functions of the Google search engine. By optimizing the content of the official website, increasing the keyword density, and improving the website weight, the Ahrefs DR of SLKOR reached as high as 70 at its peak, with 1,700 organic search keywords. The rankings of some key large words and model words in Google search results entered the top three, such as the popular models ams117, 78m05, sl8050, m7, etc. These data are undoubtedly a strong proof of the company's brand influence and have laid a solid foundation for the future overseas promotion and development of SLKOR.

The Ahrefs DR reached as high as 70 at its peak.

Organic search keywords reach 1700

The LDO linear regulator 78M05 of SLKOR ranks high in Google organic search.

Besides search engine optimization, SLKOR also actively utilizes Google Ads for precise advertising placement. Through in-depth analysis of target markets and accurate portrayal of user personas, the company can precisely push advertisements to potential customer groups, effectively improving the conversion rate and return on investment of the advertisements. According to the data from the promotion team, the monthly average number of clicks on Google for SLKOR reaches 3,000 times, and the monthly average number of impressions in Google searches is as high as 200,000 times. This has not only greatly enhanced the brand's exposure but also brought a large number of high-quality inquiries and orders to the company.

The monthly average impressions in Google searches is approximately 200,000.

During the promotion process, SLKOR also attaches great importance to the construction and maintenance of external links. Under the leadership of Song Shiqiang, the general manager of SLKOR, up to now, SLKOR has successfully established 2.2 million external links. These external links have not only brought a large amount of traffic to the company's official website but also further enhanced the trust and weight of the website in the Google search engine. Through the diversion of external links and the improvement of weight, SLKOR has successfully converted more potential customers into loyal users, injecting strong impetus into the company's sustainable development.

When searching for "Shenzhen Semiconductor Discrete Devices" on Google, Slkor ranks second

In terms of the construction of SLKOR's official website, in order to meet the needs of customers from different regions around the world, SLKOR's overseas website has undergone three revisions based on personalized requirements. Eventually, the homepage of the website covers 104 languages, and users can choose languages according to their personal needs. This has greatly broken down language barriers, enabling global customers to access and understand the website content and product introductions without obstacles, thereby expanding the potential customer base and enabling SLKOR to achieve a true "seamless connection" on a global scale.

For a website, content is the key to attracting and retaining users. The content of SLKOR's overseas website has been continuously updated, and the total amount has reached 4,737 items so far. It covers multiple sections such as product introductions, daily semiconductor news, company updates, industry news, electronics information, and product solutions. It not only meets the diverse needs of users but also provides them with valuable information, while also demonstrating SLKOR's professionalism and authority in the industry.

In terms of product sales channels, with the unremitting efforts of the foreign trade team in 2024, SLKOR has officially entered Digikey, a world-renowned electronic component mall. As one of the widely selected electronic component malls globally, Digikey has won the trust and praise of customers worldwide. Its platform attracts a huge amount of traffic every day. Leveraging the traffic advantages and brand influence of the platform, SLKOR has gained extensive exposure and attention and has successfully sold multiple products, firing the first shot for our overseas online sales channels! In the future, SLKOR will strengthen cooperation with more world-renowned e-commerce platforms and plans to list the company's products on international well-known electronic component distribution platforms such as Mouser and TME to further expand sales channels and increase market sales.

SLKOR products on Digikey

In the face of a rapidly changing market, only by continuous innovation, maintaining a keen market insight, and adhering to one's core concept can a brand maintain its vitality and freshness. Therefore, in 2025, SLKOR will continue to deepen and refine its efforts and strive for continuous innovation and breakthroughs in the process of overseas market expansion. On the one hand, the company will place more emphasis on the promotion of overseas social platforms. By leveraging mainstream social platforms such as LinkedIn, Facebook, Twitter, and YouTube, it will further expand the international marketing power of the brand through content marketing. On the other hand, the company will actively explore new models of short-video marketing, especially its layout on TikTok. With its huge user base and high interactivity, it will attract the attention and preference of more young consumers through the production and dissemination of different forms of content.

The LinkedIn homepage of SLKOR

Song Shiqiang, the general manager of SLKOR and Kinghelm, also stated that in 2025, we will continue to expand the team size, further increase the investment in overseas markets, continuously strive to enhance the exposure of the "SLKOR" brand, and in terms of strengthening product research and development and innovation, constantly improve product quality and technical level. While bringing better products and services to everyone, we will also enhance the loyalty of domestic and overseas customers to the SLKOR brand.

SLKOR Semiconductor was established in 2015. Its development is driven by new materials, new processes and new products. The technical team is mainly composed of members from Yonsei University in South Korea and Tsinghua University in China, who have mastered the internationally leading production process of silicon carbide MOSFET and the fifth-generation ultra-fast recovery power diode SBD technology.

The headquarters of SLKOR is located in Shenzhen, Guangdong Province, China. It has research and development institutions in Busan, South Korea, as well as in Beijing and Suzhou, China. Most of the wafer manufacturing and chip packaging and testing are carried out within China. The Shenzhen headquarters is equipped with laboratories and a central warehouse, and its cooperative institutions are spread all over the world, serving more than 10,000 customers globally.

Currently, SLKOR has over 2,400 products in total, covering three major series including diodes, transistors, power devices and power management chips. It has also launched new products such as Hall sensors, ADCs and BMS.