Nowadays, all industries are highly competitive. Working overtime with negative growth in performance has become the norm. The bosses in Shenzhen Huaqiangbei who are engaged in the electronic component trading business are at a loss. However, even in this harsh market and dispirited atmosphere, there is a breath of fresh air. This year, Kinghelm and SLKOR have continued to maintain a high growth rate of 100% for two consecutive years. In July and September, both Kinghelm and SLKOR won the overproduction awards. Salaries were increased for outstanding employees, and the commissions for key salespeople were significantly raised. Several key employees in the overseas business department went abroad for further study. The "SLKOR Basketball Summer Camp" continued to be held and its influence in Bantian Street, Longgang District, is growing stronger. All of these achievements were made without requiring employees to work overtime.

I’m from Huaqiangbei, believe that it is precisely the people-oriented concept of "working well is for living well", along with the constructed management system and organizational behavior mechanism, and ensuring the company's knowledge engineering, organizational structure, quality management system, work process, and incentive mechanism, that realizes an efficient business closed loop from product research and development to cash collection with high efficiency and generous profit distribution. This is the secret and underlying logic of the success of Kinghelm and SLKOR! The rule of "no overtime" and getting off work on time at 17:40 reflects the company's basic humanistic values and scientific management. Once, when a courier came to pick up parcels at 17:45, there was no one left in the company. The next day, he said to the front desk lady, "Will Mr. Song fine your company's employees if they leave work late, or does he want you to go home early to prepare for having a third child to contribute to the country?"

Mr. Song Shiqiang visited the OPPO mobile phone factory in Chang'an, Dongguan

The following are some of my views and understandings on this matter, Song Shiqiang from Huaqiangbei. They all stem from my years of work experience and cover fields such as economics, management, psychology, humanities and social sciences, and philosophy. It is precisely "coming from practice and then going back to practice" that helps Kinghelm and Slkor to move forward steadily, lay a solid foundation on the road of localization and internationalization, and go deeper, more solidly, faster and farther! Now let's look at the second half (Parts Five to Eight).

V. Oriented by performance goals and efficiency, concentrate all efforts and benefits!

The classic "The Great Learning" in Confucianism says that we should "start with the end in mind", which means a process management oriented by results. When I visited the OPPO mobile phone factory in Chang'an, Dongguan a few years ago, I saw this sentence hung on their wall and deeply agreed with it. The most important thing for Kinghelm and SLKOR companies is to develop good products and make more money. Our assessment and incentives revolve around these two points, linking the efforts and wisdom of colleagues with economic rewards, and a virtuous cycle and positive incentive have been formed. Employees have a clear path to achieve goals, identify with the company's organization and culture, and work spontaneously and wholeheartedly. When the potential of employees is released and their work performance exceeds your expectations, our company will immediately distribute money and arrange dinners, drinking and singing to improve the efficiency of nodes, and the overall efficiency of the company will naturally be high. This method is simple, rough and effective. Everyone says "Good! Very good! Extremely good!!! Getting better and better!!!", which is even better than the persuasion of success gurus like Chen Anzhi and Liu Yimiao at the BNI morning meeting. Of course, it is even better than the armchair strategists like Zhang Qi, Wang Chong and Hua Hongbing on short videos. Hahaha!

Song Shiqiang said that the company has created a working atmosphere that is simple, harmonious, interesting, efficient, practical and enterprising. SLKOR and Kinghelm practice basic concepts such as "working is for a better life" and "achievements and results rely on the accumulation of effective labor". They are developing without overtime, relying on good business models and the accumulation of employees' labor. The company adheres to the concept of "people-oriented and detailed care" for employees and the spirit of continuous improvement in management. For example, the "Employee Care Temporary Leave Regulations" was introduced, stipulating that in addition to paid annual leave, male colleagues are entitled to 2 hours of leave per month, and female colleagues are entitled to half a day of menstrual leave per month. At the English corners of Kinghelm and SLKOR, the company provides free milk tea for each colleague, and now the English corners are lively. The interpersonal relationships in the company are simple, the evaluation system is sound and the perspective is as objective as possible. The task of managers is not to manage people but to lead people, discover and motivate the strengths of each employee, and release the potential of employees!

English corner

The cleaning aunt in our company is outsourced, but she is never left out when it comes to small benefits like fruit and afternoon tea for our employees. I personally hand her the New Year's red envelopes with both hands. In return, she cleans the office spotlessly without any supervision, not even missing the hidden corners. Therefore, it is better to be sincere and exchange hearts with others than to use tricks and deceive, which is more important than anything else.

VI. The company builds a platform ecosystem and refined management.

Since the establishment of Slkor and Kinghelm, brand-oriented, standardized, process-based and modular management has been implemented, aiming at the internationalization of the semiconductor industry. The publicity strategies of Kinghelm and Slkor focus on the official website as the core, supplemented by other media and platforms for a matrix layout, enabling the content of the company's official website, brand influence and organizational ecosystem to contribute to the industry. The company has become a platform for employees, customers and peers to communicate and cooperate. Currently, the two official websites receive 200,000 visits per day, becoming well-known platforms in the electronic information industry. The total number of Google inclusions for the overseas versions of the Kinghelm and Slkor official websites exceeds 110,000, containing a large amount of content promoting traditional Chinese culture and diverse civilizations. It has also become a platform for disseminating Chinese semiconductor information and traditional Chinese culture, allowing the Chinese semiconductor industry to be quickly recognized by people around the world, and the "Kinghelm" and "SLKOR" brands have also gained reputation and dissemination power!

The mascots of Kinghelm and SLKOR are "Teletubbies" and "Power Boy".

 

The publicity ecosystem built around the company's official website platform also includes: Sina Weibo, WeChat Official Accounts, Douyin, Zhihu, as well as Bilibili, Xiaohongshu, WeChat Video Accounts, etc. Such a multi-channel publicity strategy provides strong support for brand building and market expansion, attracting more customers and cooperation units and achieving continuous development. In order to serve the European and American markets well, SLKOR Semiconductor has also passed the chemical testing certification of the "California Proposition 65" in the United States, which is an important step to ensure that products meet regulatory requirements and protect the health of consumers and the reputation of the enterprise.

The number of Google inclusions for SLKOR SLKOR reaches 57,600.

Song Shiqiang said that in order to achieve efficient operation of an enterprise, it must possess professional and standardized thinking and ways of doing things, allowing professionals to be responsible for professional matters and closely coordinating in all work links to realize process-based management. Standardized thinking means establishing unified standards and norms in each link, thus improving work efficiency and reducing error rates. Mr. Song Shiqiang has been studying the product direction, management model, technological innovation and other aspects of outstanding peer enterprises through "benchmarking management", and also researching, learning and applying Huawei's "Five Perspectives and Three Determinations". Since the establishment of Kinghelm and SLKOR, a top-level design for long-term development has been well done. It is under such a concept and model that SLKOR / Kinghelm has achieved continuous and stable development after laying a solid foundation in the early stage. At the end of April 2024, the single-day revenue of SLKOR and Kinghelm exceeded one million yuan, reaching a new high again! In June and September of this year, Kinghelm exceeded the sales target, and Song Shiqiang distributed bonuses to all employees! Behind these remarkable achievements are the results of refined management such as standardization and process optimization.

Kinghelm has 55,000 entries included by Google.

As the renowned "Economist of Huaqiangbei Street Stall" and a cultured person, Mr. Song Shiqiang, I am going to showcase my theoretical attainment in economics. According to Adam Smith's theory on the origin of wealth in "The Wealth of Nations", the growth of wealth stems from social specialization and free exchange. Within our Kinghelm and SLKOR, it is necessary to achieve the coordinated cooperation of experts in various occupations and positions, and then connect them with internal processes, realizing iteration and improvement in the mode of "Deming Cycle". Mr. Song Shiqiang emphasizes that the information communicated in the work should form a closed loop, and important nodes should be inspected and fed back in a timely manner to ensure work effectiveness and high efficiency. In order to enhance efficiency, save costs, ensure efficient communication, and reduce misunderstandings and information distortion in communication, graphical, tabular, physical sample or model display forms should be used as much as possible in work report exchanges, and vague and uncertain expressions should be avoided as far as possible.

The English official website of SLKOR is www.kinghelm.net

Kinghelm and SLKOR adopt ecological, matrix, and hierarchical methodologies, dividing the company's business into different sectors and departments. Through organic collaboration and management, efficient operation and development have been achieved. The ecological brand building of Kinghelm and SLKOR "SLKOR" has taken shape. For example, through diversified and multi-level promotion methods, more people get to know Kinghelm and SLKOR, enhancing the penetration and influence of the Kinghelm and SLKOR brands.

The English official website of SLKOR is www.slkoric.com

SLKOR's publicity is promoted hierarchically on the basis of matrix. First, it is the publicity of SLKOR's technical strength, then the publicity of the "SLKOR" brand, and then the promotion and publicity of product categories and models, with progressive information penetration on the user side. The newly launched product models by Kinghelm, such as KH-TYPE-C-6P, IRF640N, SLKOR SLKOR UCC27523, and KH-SMA-K513-13G, are being vigorously promoted. According to statistics, the market share of the "kinghelm" brand high-current connectors and terminal blocks of Kinghelm Electronics is growing rapidly. The advantages of high-current connectors are fast mating speed, smooth and stable separation, suitable for frequent opening and closing, simple installation and disassembly, which is convenient for construction and maintenance site operations!

Kinghelm's new products - high-current connectors and terminal blocks.

VII. The Company's Platform Connects with External Resources and Their Transformation

The model of Internet sales is completely different from before. It is to first attract people (customers or users) and then develop supporting products to sell to them. Combining this underlying logic of marketing with the theory of ecological development, SLKOR and Kinghelm have applied it to their technology layout and product development. Based on the power devices such as MOS tubes and IGBT tubes that SLKOR first launched, it then develops other supporting products, such as Hall elements, crystals, high-speed optocouplers, power management ICs, LDOs, AC-DCs, etc. Both Kinghelm and SLKOR are Internet-famous brands. Together with the big "Huaqiangbei" IP studied by Mr. Song Shiqiang, they support and drive each other, and combine with the Kinghelm website and SLKOR website to form a publicity matrix, bringing a large amount of traffic. The domestic and international websites of Kinghelm and SLKOR are seamlessly linked and can currently switch to 105 languages, with a daily website page view of up to 100,000 people! The company has also achieved a strong alliance with Internet sales platforms, such as Lichuang Mall, Yunhan Xincheng, Liexin.com, Yizhicheng, Elecfans, and World Strong Innovation E-commerce, etc. Through Internet platforms and sinking channels, Kinghelm and SLKOR are quickly presented in front of R & D engineers in the electronic components industry through the PC desktop screen and mobile phone screen, so that colleagues can make money quickly on these platforms.

The mascot of SlkorMicro AI robot - "Powerboy"

Song Shiqiang said that SLKOR Semiconductor adheres to an open and inclusive attitude to build an industrial ecosystem, which can in turn nourish the company's development. Except for the core technologies developed by itself and the confidential parts in business, SLKOR maintains friendly cooperation and an open relationship with the upstream and downstream of the semiconductor industry chain and the partners in the ecological chain. This year, the company has organized senior executives and key employees to participate in exhibitions and study in Shanghai, Beijing, Thailand, and Singapore many times. Next year, a group will also be organized to participate in the electronica china in Munich, making an official appearance as an exhibitor. It also observes and sponsors the "Factory BA" in Bao'an and organizes the "Sichuan-Chongqing Basketball Tournament" to learn from others. We believe that commercial competition should not be a life-and-death struggle, but can achieve harmonious coexistence of the ecosystem, and everyone in this world should have something to eat.

The mascot of Kinghelm AI large model robot - "Teletubbies"

VIII. Talent Cultivation and Continuous Micro-innovation

Both Kinghelm and SLKOR unanimously believe that talent comes first and it is very important to do a good job in the training and management of workers. In the development and competition of the enterprise, the company has summed up a complete set of talent selection and cultivation models. That is, employees' personal integrity and concepts of career development should be in line with the company's culture. They should not tell lies or seek quick profits, and then strengthen their cultivation in their respective professions. This is exactly the manifestation of the corporate culture of Kinghelm and SLKOR, which includes "upholding integrity", "constantly improving", "being tenacious" and "paying attention to details", as well as the corporate ethics of "Do not do to others what you do not want others to do to you". Making the talent density and reserve quantity of each important position in the company become the leader in the industry will naturally bring competitiveness and combat effectiveness. Training and learning have become normalized and systematized, and talent cultivation and selection have also been realized in an echelon manner.

Actively use good tools and new technological means to improve work efficiency. For example, at the present stage, the efficiency is improved by training the "Kinghelm large model AI robot Teletubbies" and the "SLKOR large model AI robot Powerboy". The decoration and layout of the company are clean and tidy, and each person has a relatively independent space. The working atmosphere is that everyone should be serious, go all out, and keep learning and exploring during working hours. It is hoped that everyone can work hard during working hours and live a happy life after work, which is beneficial to the physical and mental health and long-term development of employees. For leaders in important positions, an international vision is emphasized. For important technical R&D and production management positions, it is required to master and understand the "complex technologies" and "integrated technologies" in the industry and possess the ability of sustainable technological development. Colleagues of SLKOR and Kinghelm all say that after entering the company, they feel that they are closer to the goal of becoming compound and innovative talents needed by the times, which is inseparable from the influence of the company's high-frequency training and high-intensity learning atmosphere. Through training, the personnel efficiency of the company has been significantly improved, and finally economic benefits have been generated.

Song Shiqiang (in the middle) trains all employees to improve personnel efficiency.

Introduction of Mr. Song Shiqiang

The Chinese Institute of Electronics has ceremoniously appointed General Manager Song Shiqiang as a lecturer for the expert group.

Mr. Song Shiqiang has once again received honors and has been hired as a lecturer for the expert group by the Chinese Institute of Electronics. The term is from June 2024 to June 2026, for a period of two years. This represents the high recognition and affirmation by the country and society of Mr. Song Shiqiang himself, as well as the contributions made by SLKOR and Kinghelm companies to the development of the semiconductor industry. Mr. Song Shiqiang is the founder and general manager of SLKOR Semiconductor and Kinghelm Electronics, two national high-tech enterprises. He is also the first cultural scholar to conduct in-depth research on the "Huaqiangbei Spirit" and summarize the "Huaqiangbei Culture". He is also a researcher on the private economy at the Economic Development Research Center of the State Council, a member of the Electronic Information Expert Database of the China Association for Science and Technology, an expert in Huaqiangbei business research, and a popular science columnist, spreading the knowledge and information of the semiconductor industry in a vivid and interesting way.

Song Shiqiang was honored to be hired as a lecturer for the expert group of the Chinese Institute of Electronics.

The Chinese Institute of Electronics now has 173,000 individual members, more than 1,700 group members, 47 professional branches, as well as 18 expert committees and 9 working committees, forming a career development pattern with two-wheel drive of academic exchanges and education training, and simultaneous development of multiple undertakings such as scientific and technological evaluation, policy research, scientific and technological journals, standard development, and international cooperation. Mr. Song Shiqiang from Huaqiangbei said that he was honored to be hired as a lecturer for the expert group by the Chinese Institute of Electronics. This is the first recognition I have received from a national academic unit since I changed my major and industry. I am very honored to be in the same frame with professors Zhou Zucheng, Hua Ruxing, and teacher Zhu Yiwei from Tsinghua University. This is both an encouragement and a spur for me. Since its establishment, Kinghelm and SLKOR have been benchmarking against world-class enterprises and continuously making micro-innovations to achieve great progress. The high-speed development model of the "Kinghelm" and "SLKOR" brands and products with "two-wheel drive" has been formed. Through close cooperation with industry chain partners, the vision of "taking the path of localization and internationalization and striving to become a semiconductor leader" is being accelerated.

Song Shiqiang was with professors Zhou Zucheng, Hua Ruxing, Zhu Yiwei and other teachers from Tsinghua University.