Luo Yinliang, CEO of AXE Components Limited

HUAQIANG BEI, known as "China’s Electronics First Street," is where many tech giants started from scratch. It served as the entrepreneurial base for Song Shiqiang, General Manager of SLKOR and Kinghelm, and remains a birthplace of dreams for countless young innovators. For Luo Yinliang, CEO of AXE Components Limited, HUAQIANG BEI is nothing short of a paradise—a place brimming with a unique energy that ignites an unstoppable drive to succeed. “Once you step into HUAQIANG BEI, you feel an inexplicable urgency. It’s like you’re letting yourself down if you’re not hustling to make money,” he says. This urgency stripped away his Sichuan-born laid-back demeanor, propelling him to dive headfirst into work and discover his true calling.

Luo Yinliang’s team negotiating with international clients

As a post-95s entrepreneur, Luo Yinliang has already accumulated six years of experience in the chip industry. Fresh out of college in 2019, he ventured to Shenzhen’s HUAQIANG BEI to enter the chip trade sector. Starting as a salesperson, he weathered industry fluctuations, witnessed HUAQIANG BEI’s transformation pre- and post-pandemic, and built a robust network. By 2023, Luo felt ready to launch his own venture. Thus, AXE Components Limited—a youthful team rooted in HUAQIANG BEI—was born, dedicated to serving overseas OEMs, CEMs, EMS companies, and PCBA manufacturers.

AXE Components Limited’s Front Desk | Located in Modern Window Building A, 25B, HUAQIANG BEI

From day one, Luo charted the company’s course: focus on foreign trade and deepen roots in the European and American markets. His decision wasn’t purely business-driven. “I love traveling, experiencing different cultures and cuisines. Combining work with travel—closing deals while exploring the world—sounds like a perfect life,” he admits. With a clear vision and leveraging his industry expertise, Luo swiftly expanded the company’s footprint. Within two years, AXE Components Limited forged partnerships with numerous European and American clients. Today, the company’s revenue grows steadily, and its team has ballooned from a handful to nearly 20 members, predominantly post-95s and post-00s, embodying the fierce vitality of a new “chip generation.”

AXE Components Limited’s 2024 Team-Building Event

AXE Components Limited’s Christmas Party

Beyond serving overseas markets, Luo keenly recognizes the potential of domestic chips. He believes that in the next 5–10 years, Chinese brands will rise as the local semiconductor industry matures. To seize this opportunity, AXE Components Limited now represents leading domestic brands like SLKOR and Kinghelm, aiming to introduce them globally. “SLKOR and Kinghelm already dominate China’s market. I’m confident they’ll gain international traction,” Luo states. Currently, his team actively promotes SLKOR’s products to overseas clients, striving to earn global recognition for Chinese chips.

SLKOR Certification and Sichuan-Chongqing Semiconductor Association Award

Luo Yinliang introducing SLKOR products to international clients

When asked about AXE Components Limited’s competitive edge, Luo emphasizes, “Our core strength is service.” In the cutthroat chip trade industry, the young team differentiates itself by delivering tailored, high-quality solutions. Luo prioritizes weekly training sessions covering product knowledge, sales techniques, and client communication to sharpen the team’s expertise. He instills a problem-solving mindset, urging employees to act swiftly and calmly under pressure. The company also enforces rigorous quality checks, partnering with third-party labs to ensure every chip meets client standards. “We aim to optimize processes, boost efficiency, and deliver cost-effective excellence,” he adds.

Luo Yinliang, CEO of AXE Components Limited

From salesperson to founder, Luo remains a perpetual learner. Attending global trade fairs like Germany’s Electronica and the Sichuan-Chongqing Semiconductor Summit helps him stay ahead of industry trends. “These events broaden our horizons and reveal client needs,” he explains. By engaging with international suppliers and peers, he gathers insights to refine AXE Components Limited’s strategies.

Luo Yinliang with clients at Electronica 2024 in Munich, Germany

Reflecting on his journey, Luo shares profound growth. Entrepreneurship taught him resilience, teamwork, and seizing opportunities—lessons that shaped him into a confident leader. His adaptability, humility, and clear vision set a rare example for young entrepreneurs.

Luo Yinliang’s travel photos blending work and exploration

In closing, Luo encourages aspiring entrepreneurs: “Take that first step. Dive deep into your passion, learn through action, and chase your dreams.” For those interested in chip trading, AXE Components Limited welcomes resumes. As their slogan goes, join them to “Power Human Technology, Explore the Universe.”