Under the influence of the global epidemic, Russia-Ukraine conflict, economic difficulties and other external environmental factors, the original semiconductor factories are also facing a lot of pressure. Only by solidifying our basic skills, saving strength as well as energy, and building a solid moat of the enterprise, can we achieve development under the severe situation and obtain opportunities under the general trend of domestic substitution. This year, the two companies Slkor(www.slkoric.com) and Kinghelm(www.kinghelm.net) have achieved great development under the leadership of Mr. Song Shiqiang, let's have a look.

Mr. Song Shiqiang, general manager of Slkor

As an enterprise based on Beidou GPS antennas and RF connector products, standing in the international perspective and focusing on "double development" in domestic and abroad markets, Kinghelm has a set of mature management system as well as strong strength on Internet promotion and marketing. 

As Song Shiqiang said, modularization and precision can realize the seamless connection and efficient matching between "Kinghelm" brand products and the market. Standardization and process can make the operation and management of Kinghelm extremely simple, stable and lasting.

 Introduction of Kinghelm

Derived from Beidou products, the layout of domestic and foreign agents

Kinghelm’s brand products KH series include Beidou GPS antenna, RF connector, electrical data signal connector, terminal, plug-in unit and the three categories: customized automobile and motorcycle wiring harness, industrial medical connector as well as military special antenna connector. "Kinghelm connects Beidou", it’s the slogan of the company and Kinghelm grows with the development of Beidou. Kinghelm begins with providing Beidou GPS dual-mode antenna, IPEX terminal and RF connector for auto factories involved in the national project "Two kinds of buses and CDG vehicles", and its product categories have expanded a lot, such as series antennas for WiFi, Bluetooth, NB-IoT, LORA, Zigbee, UWB and GSM communication antennas, RFID tag, RF patch cords, GJB RF connectors, microwave antennas, auto SMA and SMB, FAKRA RF connectors, and coaxial cables.

"The main products of Kinghelm are Beidou GPS antennas, now the market of connectors we are developing is very big and its standardization degree isn’t very high. At present Kinghelm has more than 2000 main antenna connector products to serve many customers, but there is still a long way to go, some products become quite popular such as Type-C connector, HDMI interface, Bluetooth headset, ceramic antenna and so on", Song Shiqiang introduced.

Kinghelm’s Beidou GPS antenna products use the technology of microwave and RF transceiver and transmission, WiFi antennas, Bluetooth antennas, RFID tags and signal RF connectors are the generic technology products extended from the above, in the future we will increase more SKU to serve more customers.

Song Shiqiang said, "At present, Kinghelm has more than 30 agents in China, some time ago Yixin Technology Co., Ltd., one of Kinghelm’s agent in Chengdu, got a single sales order of 500,000 RMB, so we and our agents are also developing together. In addition, we have made some scientific planning and layout in the development of agents. Apart from some agents in Shanghai and Suzhou in East China, Shenyang in northeast China, Chengdu and Wuhan in central China, we also have some foreign agents in India and Vietnam to contact and cooperate with us. Agents can quickly make the customers get access to the products of Kinghelm brand, quickly respond to their demands, and solve the problems of time and space distance of the market."

"We Kinghelm try to help our agents get as much benefit as possible, we do a good job of distributing money, and turn the stock of their resources into the increment of Kinghelm, we make this cake bigger together", Song Shiqiang added.

   Kinghelm’s ceramic antennas and other products

Build Internet channel sales, accurately meet the needs of users

On the basis of getting access to a wide range of users, Internet marketing can receive behavioral feedback data by means of interaction and communication with them, so as to achieve the accuracy and personalization of marketing and scientifically guide the implementation of corporate marketing plans.

Kinghelm has been committed to the research and development of its products and technologies all the time. While In the past two years, Kinghelm begin to focus on its brand promotion and Internet publicity. Combined with the traditional agents, exhibitions and other modes, Kinghelm has achieved rapid development.

For the current development situation, Song Shiqiang said, "the traditional marketing mode has many drawbacks, time and space are very limited, while Internet can break through these obstacles. For example, if a customer wants to place an order with us, he or she can directly have it done via WeChat or QQ, and the problem will be solved in a minute."

We are in an era of information explosion and traffic first. Accurate marketing can achieve the goal of low investment and high return for enterprises through personalized communication system. After years of operation, the website of Kinghelm(www.kinghelm.com.cn) and another website of Slkor(www.slkormicro.com) get more than 60,000 browses every day, which has a big influence in the industry. By means of accurate marketing, on the one hand we can accurately get access to the target customers and improve the efficiency of communication; On the other hand, through the standardized product display, we can also accurately attract customers and achieve a high conversion rate of products, which is more efficient than other companies.

Kinghelm was awarded by the Science and Technology Commission of the Central [敏感词] Commission

Kinghelm starts its global business, committed to becoming an international enterprise

In recent years, when doing a good job in the development of the new products, Kinghelm also learns from the leading international enterprises in the product, customer service and technology. Kinghelm’s Alibaba International platform was officially launched on August 18, 2022, starting its international business, and Kinghelm will continue to invest in operation, product, promotion and customer service.

As the leader of Slkor and Kinghelm, Song Shiqiang said he has always dreamed of making Kinghelm become an international company. Generally, international companies need to meet two criteria: one is that the international revenue exceeds 30% of the total turnover, the other is that the international profit exceeds 30% of the total profit. Although Kinghelm is stronger in the research and development than many domestic enterprises of same size, there is a certain distance for Kinghelm to become an international company, so Kinghelm has made layout in the product specification and publicity in advance. Through advanced technological means like standardization, modularization and process, Kinghelm’s Alibaba International platform was launched after just half a month to prepare, which is really a good start.

"The launch of Kinghelm’s Alibaba International is a test to the company's overall operating and soft power, which will also stimulate Kinghelm’s top design, product layout, corporate overall efficiency and progress in turn", Song Shiqiang said, at present, Kinghelm has been doing well in the internal team construction, management process, warehouse, supply chain management, and financial risk control. Based on the current development trend and the future prospect of the industry, Kinghelm will always focus on details and move forward towards the goal of becoming an international enterprise.

Strong quality control and management to ensure the connector market application

"Mileage anxiety", can be said to be one of the problems plaguing NEV drivers, whose "mileage anxiety" will be more serious especially for long distance or in the winter.

Song Shiqiang believes, to solve the "mileage anxiety", one is to make the battery and electric connector lightweight. For example, the former copper wires of connectors are a little heavier, and now the FPC connectors developed by Kinghelm are lightweight and widely used in new energy vehicles; The second is to solve the reliability of automobile connectors, the service life of a car is usually more than 300,000 kilometers equal as more than 10 years, so it must meet the requirement of high reliability. Kinghelm attaches great importance to the material management and quality control of connector products, and it has obtained the ISO9000 quality system certification to ensure the safety of its products.

These high standards and requirements of NEV connectors have in turn forced Kinghelm to improve on lightweight, reliability, service life and even repair rate, which will also help promote Kinghelm brand. Only do we solve the users’ pain points can we do better.

In addition to new energy vehicles, Kinghelm is also committed to the "civil-military integration" field. Kinghelm’s R&D team from Tsinghua University first applied a flexible sensor technology to Beidou's container vehicles. Later this technology was applied to the neural prosthetics project of the Science and Technology Commission of the [敏感词] Commission, and it was awarded by the Science and Technology Commission of the Central Commission for Discipline Inspection, which is a great improvement to the technology research and development of Kinghelm.

Kinghelm has a manufacturing base with automatic production lines, which is located in Tangxia, Dongguan. The manufacturing base is equipped with automatic wire-cutting machine, terminal machine, dispenser, cable assembly machine and other equipment, experienced engineer team and well-trained workers can complete mass product delivery on time with quality and quantity guaranteed. 

When it comes to the gap between Chinese and foreign enterprises, Song Shiqiang believes that this is mainly reflected in the "sophisticated" products, such as the analog circuit. But our country has the largest consumer market, if we make use of this advantage, there is still a lot of room for improvement after constant innovations. For Kinghelm, in addition to constantly learning the product technologies of foreign first-class enterprises, we also take advantage of cost and labor to win the market. "Now we get many orders from high-quality customers every day, including a lot of customized products and military customers, in order to meet their high requirements, our own products and technologies have been greatly improved," Song Shiqiang said.

Some qualification certificates of Kinghelm

Based on the same management logic, Slkor, another enterprise operated by Song Shiqiang, also develops in parallel with Kinghelm. Through simplifying the process and standardizing the management method, the corporate culture and management are integrated into the improvement of employees and the development of the company.